Medere is the “Hero of the Day”

Medere is the “Hero of the Day”! B-Heroes is a program for innovation and the promotion of new businesses thanks to mentorship, investments, networking, and communication.

At each stage of the roadshow, each start-ups pitches in front of an audience of qualified recruiters. The start-ups that have obtained the best ratings will move on to the final phase of the roadshow which will take place in November. Instead, the startup that made the best presentation at each stage of the roadshow passes directly to the final selections as “Hero of The Day”.

By presenting our innovative production line of custom-made insoles, we won the ninth stage that dealt with the thematic of wellness.

In the video published by B-Heroes, Marco Mannisi quickly explains (italian language) how to buy our custom-made insoles (more information can be found directly in our shop).